Who is The Bold Work Collaborative?
The Heartful Strategist
Audrey Alverson
Founder & Principal Consultant
My professional work in design, marketing, and strategic communications began to merge with my identity as an activist and advocate for equity and human rights over a decade ago, and there’s been no looking back.
Working as a marketing and communications leader for over a decade taught me how to spot the cracks and vulnerabilities that inevitably form when marketing desires are disconnected from organizational reality — and ultimately how to use those desires as a tool to inform and influence organizational change.
Today, I am on a mission to help organizations clarify, define, and live by their own missions and values. I work from the inside out and the outside in, where strategies for communications, marketing, organizational design, and social impact are treated as interdependent systems. This way of working gives me a holistic perspective on what a successful organization looks like and behaves like — both from the outside and the inside.
My work is deeply influenced by organizational psychology, social change theory, and DEI principles. I’m a forever learner in these disciplines and more.
We don’t do marketing without the substance, and we don’t create the substance without considering marketing.
Our values
Integrity
We work from a place of honesty, transparency, and genuineness. We keep our ideals top of mind and from our heart, even — and especially — when it’s hard.
Growth
Curiosity and lifelong learning are foundational to the work we do. We continually challenge assumptions and stay open to evolving.
Collaboration
“Collaborative” is in our business name for a reason — this work does not happen without it. Collaboration is how creativity and innovation are born.
Contribution
Our motivation for this work is to make change in the world — to contribute to better living through better ways of working.