We’re the ones you come to when you want to think bold and future forward, and not sound like everyone else.
The Heartful Strategist
A little bit rabble rouser, a little bit bleeding heart, and a whole lot change maker.
Audrey Alverson
Founder & Principal Consultant
My professional work in design, marketing strategy, and communications began to merge with my identity as an activist and advocate for equity and human rights over a decade ago, and there’s been no looking back.
For well over 15 years, I have worked in marketing, strategic communications, journalism, corporate social responsibility, and organizational strategy – with an extra dash of people and culture initiatives sprinkled throughout. It’s the integration of all these perspectives that informs and shapes my work: My deep understanding of people and how they receive information, coupled with my ecosystem approach, guides me to craft human-centric communications and organizational designs that are not your standard fare.
Today, I am on a mission to help organizations clarify, define, and live by their own missions and values. I work from the inside out and the outside in, where strategies for communications, marketing, organizational design, and workplace culture are treated as interdependent systems. This way of working gives me a holistic perspective on what a successful organization looks like and behaves like — both from the outside and the inside.
My work is deeply influenced by organizational psychology, social change theory, and DEI principles. I’m a forever learner in these disciplines and more.
We don't just fix your problems. We help you transform.
Our values
Integrity
We work from a place of honesty, transparency, and genuineness. We keep our ideals top of mind and from our heart, even — and especially — when it’s hard.
Growth
Curiosity and lifelong learning are foundational to the work we do. We continually challenge assumptions and stay open to evolving.
Collaboration
“Collaborative” is in our business name for a reason — this work does not happen without it. Collaboration is how creativity and innovation are born.
Contribution
Our motivation for this work is to make change in the world — to contribute to better living through better ways of working.
Bold work is how we create real impact and resilience in complex times.
When you know there's a better way to operate but aren't sure how to get there, the Bold Work Framework creates the bridge between your bold vision and tangible implementation.
The Five Elements of Bold Work
Values at the center
Let's put a stake in the ground for what you truly believe in. We’re going beyond generic mission statements and getting crystal clear on who you are as an organization and what you stand for in the world.
Leadership with courage
Evolving an organization requires leaders willing to let go of "how things are" and move toward a different, better way of being. We’ll build your capacity to lead with both heart and strategy, creating structures and processes that embody your values throughout the organization.
Impact not fluff
Transform abstract values into concrete actions that create positive change for all your stakeholders. No more box checking — this is about making meaningful contributions to your employees, community, and environment while challenging the status quo.
Integrated systems
Organizations that blend into the crowd haven't intentionally designed their systems to match their vision. We create an ecosystem where operations, organizational culture, and communications work together as a unified whole, reinforcing rather than contradicting each other.
Authentic voice
Develop communications that tell your story and make your mission, vision, and values shine through. Your authentic voice stands out precisely because it speaks your truth, attracting the right people and opportunities while positioning you as the visionary organization you are.
The Bold Work Framework goes beyond small tweaks. It’s about shifting paradigms, making real progress, and getting comfortable with change.
It's for leaders who aren't giving up, even when they feel the headwinds of our volatile economic, social, and political conditions.
It's for organizations that understand:
Staying committed to your values is the path to resilience amid chaos.
Being different isn't just good marketing – it's good business.
The most visionary organizations design their operating systems with as much intention as they design their products or services.
Creating positive change requires both dreaming and doing.